There’s been a trend towards airline-hotel chain tie-ups, where each loyalty program tries to capture the business of members of the other program. These are expensive to offer, granting points and frequently privileges, but they’ve expanded because their proponents have reported that they work.
Now we’re seeing the first Crossover Rewards-style offering in Europe, with the launch of a dual points-earning offer and points conversion between Air France KLM and Accor Hotels.