The unwillingness of Marriott to actually fund or require their planned elevated amenity means that delivery will often fall short of what the program hopes. And top elites with award stays during the promotion period who aren’t targeted may feel left out. Nonetheless, this is more generous than not doing anything.
JetBlue announced today that they will start flying Boston and New York JFK – London. That came as a surprise to absolutely no one because they’ve talked about it seemingly in perpetuity.
They’re going to start flying in 2-3 years with indeterminate frequency to an airport to be named later offering an as yet to be determined product.
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Companies are frustrated dealing with social platforms, too. They used to invest heavily in building bases of followers, thinking it would pay marketing dividends for years to come.
I remember airlines giving out miles just for following them on twitter or Facebook. What they didn’t realize at the time but seems obvious in hindsight is that it’s tough to make money long term on someone else’s platform. Instead of having an annuity stream of permission-based marketing, those followers are no longer free to communicate to. Platforms can charge to get a message out to followers companies have already paid to accumulate.
When I was a kid I’d fly and I’d always get wing pins from the airline. If I was bored I’d ask for a deck of cards. I still have several of the decks I received on flights when I was young. I don’t know why it never occurred to me to bring a deck with me, but the airline always had one to give. That era’s over… or is it?
All of marketing, perhaps, boils down to a simple idea: figure out who your customers are, and how to find more people like them.
Too often though products get developed without the first part clearly in mind: the customer. What does your customer need that they aren’t getting now or at least are not getting as well as they could? The most important question to ask when new credit cards come out is: who is the customer for this product?
Actress Brooke Mueller, who starred in a reality show with Paris Hilton and who has twin sons with ex-husband Charlie Sheen, missed her American Airlines flight from Los Angeles to Miami on Sunday after what was reportedly an hour-long search by the TSA.
A roundup of the most important stories of the day. I keep you up to date on the most interesting writings I find on other sites – the latest news and tips.
Whether we’re flying to New York or Phoenix — or Paris or Sydney — my wife and I have plenty of diapers when traveling with our now-six month old daughter. We have plenty of wipes, replacement outfits, and all the supplies you can imagine. I never used to check a bag on a five night trip, now I’m checking bags for two nights.
I admit it makes me appreciate my business travel more when I can navigate through the airport with just a carry on or even just a laptop bag. Fortunately though my wife has the baby packing down to a science. And just going through diapers we’re less encumbered for the trip home than the way out. Maybe we don’t need to bring as many in the first place?
Jail time and fines are also possible — and strike me as far more likely. A total of at least 259 people have died worldwide since 2011 while taking selfies.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
