The Simple Reason Changes Without Notice Destroy Frequent Flyer Programs

Sep 05 2016

Making changes without notice to a loyalty program is the worst thing any program can do.

It’s unethical, because it breaks a promise made to members. It’s bad business, because it undermines confidence in the program (and that confidence is necessary for the program to successfully drive consumer behavior). And in some cases it’s even illegal.

A loyalty program is a promise of future value for purchasing behavior today. Changes without notice renege on that deal.

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3 Free Nights at Loama Resort, Maldives

Sep 04 2016

Regular readers know that I love the Maldives. I’ve been 5 years in a row. It’s the only place I’ve found where I can really unplug. The distance is a feature not a bug, by the time I get there I’m really ready to relax and the time difference helps me to do it — I can answer work emails in the morning, and everyone is gone from the office the rest of the day so I can just enjoy myself.

I’ve gone to the same place each time, because I could use points, but there are some fantastic properties that I’d love to try some day. One that’s really worth checking out is Loama Resort.

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