I spent a few minutes listening to Delta SkyMiles Karen Zachary this morning recapping the program’s first year having moved to revenue-based earning for flights.
She pitches is as a resounding success, and of course Delta is successful overall relative to its peers. Delta has been successful relative to its peers prior to the change. And they had long viewed the SkyMiles program as the weak spot at the airline internally, or so Delta executives had told me.
Her overarching claim is that the program now awards high spenders more but also provides more value for everyone.