Hotel’s promote booking through their websites instead of online travel agencies in a variety of ways. One is the new model of the ‘member discount for booking direct’ to convince you that they have the lowest prices on their own websites. Nonetheless, that often still isn’t true and I find lower prices through online travel agency websites all the time.
There’s another way hotels encourage you to book direct. And that’s that in a sell out condition, what kind of room do you think they’re going to assign to a cheap OTA booking? “Stop clicking around” … or else.