American Express Plenti Launches, Lets You Earn Rebates at Many of the Places You Shop Anyway

May 04 2015

The new American Express free to join coalition loyalty program Plenti has officially launched and is taking signups. I broke details on it back in mid-March. I’m looking forward to earning points (worth a penny apiece) for activities across retailers I undertake already — like earning off of my monthly AT&T bill and for buying gas. Initial direct earning partners: Examples AT&T: 1 point for dollar on monthly wireless bill (requires paperless billing) and 1 point per dollar on devices, accessories, and other products at AT&T-owned store locations. Exxon: 1 point per gallon of gas and 2 points per dollar on non-fuel purchases. Mobil: 1 point per gallon of gas and 2 points per dollar on non-fuel purchases. Rite Aid: There will be rotating product offers. Enterprise, Alamo and National: 1 point per dollar on…

Continue Reading »

Another Club Carlson Devaluation Coming June 1

May 04 2015

Last year Club Carlson reduced elite bonuses, moved many hotels up in reward category, and introduced a new more expensive top redemption tier. A month ago Club Carlson announced the elimination of the last night free benefit on award stays for members with their co-brand credit card. Now — effective June 1 — Club Carlson is changing categories for hundreds of hotels. Via Well Traveled Mile, 212 hotels get more expensive and 117 get less expensive. The increases are centered in Europe (where 128 – more than half the total – go up and only 27 go down). Asia Pacific gets less expensive (9 go up and 40 go down). None of this should really be surprising. The Club Carlson program was ‘overindexed’ (to use Jeff Diskin’s the awkward phrasing). You can generally expect offerings…

Continue Reading »

Starwood’s CEO Has a Unique View on Loyalty

ronald mcdonald in united plane toy
May 03 2015

Adam Aron no longer has ‘interim’ in his Chief Executive Officer title at Starwood. He launched Pan Am’s first frequent flyer program. As Hyatt’s Chief Marketing Officer he launched Gold Passport. I had the pleasure of interviewing him on stage at the Travel Executive Summit on Thursday in Atlanta. Aron was Senior Vice President of Marketing at United and I got to tell the story about his economy meals partnership with McDonalds (the associated happy meal toys available on United’s Orlando flights are still available for sale on eBay). United replaced the galley carts to keep the burger warm while the lettuce and bun stayed cool. He was CEO of Norwegian Cruise Lines, of a chain of ski resorts, and later went into private equity. He became part owner and CEO of the Philadelphia 76ers.…

Continue Reading »