Delta wants us to believe that they are just trying to solve a problem – that there are too many elites for the benefits available like upgrades and club access. They have no choice! Victims of their own success!
The truth is that planned Delta changes weren’t about scarcity of benefits or too many Diamonds. It was all about squeezing customers for more American Express spend because Delta is trying to move from $7 billion in revenue from American Express to $10 billion. But they went too far.