I’ve fallen in love with some first class amenity kits over time, from Singapore Airlines to Asiana to Thai Airways. Business class amenity kits are usually far more pedestrian, from the bags themselves to their contents. Still, there are sometimes kits which are quite fun. Before the pandemic, when Delta was more of a premium airline inflight, their last amenity kit was Tumi with a couple of Le Labo items inside.
Air Canada has introduced a new Acqua di Parma amenity kit, a thoughtful premium brand choice.