Southwest Airlines is back in dress-code drama after a passenger accused a flight attendant of telling her to “pull your shirt up” before she could fly, saying the comment singled out her body and birthmarks.
The clash is awkward for an airline that built its brand on LUV and once leaned into cheeky marketing—and it highlights the core problem with airline attire rules today: they’re vague, discretionary, and enforced unevenly from one crew member to the next.











