Southwest Airlines had a remarkably bad holiday period. As a result perhaps two million people had their travel interrupted, and the airline will report a loss for the fourth quarter. Their operations have recovered, but they have the daunting task of investing to make sure such a long tail event doesn’t repeat itself, and to convince customers to return.
Return they will, in part because there are things that Southwest Airlines does incredibly well, something that’s easily forgotten in the fog of how bad the last week and a half of 2022 was for the carrier and its customers. In fact, there are 8 reasons you should still fly Southwest Airlines.