Last year IHG rebranded its loyalty program IHG One Rewards, meant to unify all of the chains brands and give customers a reason to stay loyal. They introduced whole new suites of benefits including top tier Diamond status with free daily breakfast, and benefit choices like confirmed suite upgrades, club lounge access, and food and beverage spending credit to use on property.
I spoke with IHG’s Senior Vice President Heather Balsley to learn more about how the new program is going, and what benefits are coming next.