Sydney & New South Wales Plan To Open To Tourists November 1, And Australia Is Freaking Out

sydney opera house at sunset
Oct 14 2021

Australia’s federal government controls who is admissible to the country. Each state within Australia controls its quarantine procedures, and also whether each state is open to travel from other states.

And an announcement by the Premier of New South Wales, Australia (where Sydney is located) has thrown the country into something of disarray.

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Southwest Airlines Fails The Two Most Basic Lessons In Crisis Communications

Oct 14 2021

When a bad story is about to break, you want to get the whole thing out at once, and you want your first story to be the story.

The worst thing that happens when a story goes wrong is to lose control of the narrative. You don’t want a drip, drip, drip of facts spilling out and extending the story. And you don’t want your narrative to fall apart.

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