United Airlines didn’t just announce a major aircraft order today, they pitched a plan to offer a more premium flight experience. A symbol of that plan is to offer seat back entertainment screens to all passengers, not just on new planes but retrofitting the existing fleet as well.
CEO Scott Kirby isn’t just arguing that these are important to passengers. He isn’t just saying that he’s had a change of heart, covering not just United’s opportunities going forward but at his previous airlines that haven’t made similar investments. He is throwing shade at other airlines, saying he’s always been a proponent of seat back entertainment but has been stymied. That’s not even close to true.