delta air lines

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Delta’s Plan For SkyMiles Is Already Backfiring, But They Won’t Admit It

Sep 25 2023

Delta is demanding more from customers without giving them any more in return, and rewarding them with a currency that it worth less than what customers can earn elsewhere. And their bet is that a small subset of cardmembers will increase their spend so much as to offset those who cancel and the bulk of cardmembers for whom the changes aren’t designed to incent spend.

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Delta Air Lines Had A Good Thing Going, Then They Got Greedy

Sep 23 2023

For years they’ve been taking away from the program, sometimes a little at a time and sometimes a lot. And they’ve been requiring more and more from customers to get less and less. Like the proverbial boiling lobster, SkyMiles elite members went along for the most part every step of the way. And that was very good to Delta, generating around $7 billion from American Express at around a 40% margin and accounting for the vast majority of the airline’s profit.

Delta wasn’t satisfied with that, and they got greedy.

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13 Delta Passengers Receive $2,000 – $4,000 As Agent Begs Them To Take Later Flight

Sep 23 2023

Delta Air Lines paid 13 passengers on an overbooked Boston to Rome flight up to $4,000 each – plus covered their hotel rooms for the night – to get them to give up their seats.

The flight had already boarded when an agent came on board still looking for volunteers, and she ran an auction. You can hear her raising the price to $3,500 begging someone to “take one for the team” and “go shopping.”

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The Most Surprising Thing About Delta’s Changes Is There’s No Good News

Sep 15 2023

Typically when airlines make changes to their frequent flyer programs, they try to balance the bad news with something positive for customers. That may be new benefits, throwing customers a bone. Or it may be some rhetoric about how customers are actually going to be better off with the changes. Executives will say that they ‘listened to customers’ and are making ‘changes you’re going to like.’

There’s really none of that with Delta. Delta is demanding more from customers, and not pretending to offer anything new or more in return.

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