Tag Archives for promotion.
The airline explains the reason for the promotion as celebrating the current good times. The global pandemic has sapped air travel demand. U.K. quarantine rules have limited travel further. So pop the bubbly by yourself in a socially-distanced way, fly to or through Heathrow if you’re able, 2020 is something to celebrate.
A lot of people are grounded right now. Most of us are going to travel again. And we’re sure going to be itching to do so.
No matter what happens with the business of any of the airlines, we’re going to have big airlines to take us where we want to go. They are going to have tons of empty seats for awhile – which means deep discounts, award availability, and aggressive mileage promotions.
Delta-controlled Virgin Atlantic has its hand out for government subsidies on the one hand, while running new bonus miles and elite qualifying promotions on the other.
I still think it’s too early to move the needle on travel with promotions, but Virgin is in a different boat than U.S. programs whose status years run with the calendar. They don’t have the option of waiting to extend elite status.
The question is whether Marriott is making a big mistake with such a modest promotion as hotel occupancy and rates begin to fall. This was happening even before coronavirus. The argument in favor of spending very little on promotion marketing is that bonus points aren’t going to move the needle when people are scared to travel (it’s why airfares went up after 9/11, only those who absolutely had to travel were taking to the skies).
Hyatt has launched its new promotion, double points after your second stay, with an extra bonus for co-brand credit card customers on weekend stays. Registration required.
While I don’t favor promos that start bonusing after the second stay, double base points from Hyatt is more generous than double base points from Hilton or IHG.
You’re definitely going to want to register for Hilton’s new promotion and do it now even if you don’t expect to stay at Hiltons because you’ll never remember to go back later to do it when you wind up with an unexpected stay.
Meanwhile Hilton is back selling points at the lowest price Honors points are ever offered – half a cent apiece through a 100% bonus on purchase points valid through December 28.
Marriott has a new global promotion (registration required by December 31) and it’s a secret promotion. What we know about it so far is incredibly weak. You don’t find out full details of the promotion until after your second stay.
Hyatt is out with double points – triple for Hyatt Place properties – starting with your second stay. There are at least 5 different limited-time offers that this new promotion stacks with.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
