scott kirby

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Scott Kirby Explains How His Leadership Changed — And Why United’s Entire Strategy Looks Different Under Him Now

Nov 19 2025

Scott Kirby used this week’s Airlines Confidential podcast to lay out, in rare detail, how his thinking as a leader has changed over the past two decades — and how that shift now shapes United’s strategy. It’s the clearest explanation yet of the pivot from spreadsheet-driven tactics to a product-focused vision he once dismissed.

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United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One?

united-plane
Mar 14 2025

Some customers choose on schedule and price. They may not value the difference in product across airlines, or may not be aware of them. To Kirby, those are basic economy customers – show them the lowest price and give them the least. (This may be a mistake, I will explain below.) Others choose on product elements. Those are the customers to fight for.

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Dying Low-Cost Airlines: United CEO Says Government Is Driving Carriers Out Of Big Cities

Jan 22 2025

United’s Scott Kirby has been predicting the demise of low cost competitors for years. So far he hasn’t been wrong. On Wednesday morning’s earnings call, he placed the blame for this on the airports and the federal government as he explained why his airline would outcompete them in the major cities where they have their biggest operations.

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