Scott Kirby used this week’s Airlines Confidential podcast to lay out, in rare detail, how his thinking as a leader has changed over the past two decades — and how that shift now shapes United’s strategy. It’s the clearest explanation yet of the pivot from spreadsheet-driven tactics to a product-focused vision he once dismissed.
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Scott Kirby Took United From Pronouns And DEI Under Biden Straight Into Stephen Miller’s Trumpworld
Scott Kirby didn’t just adjust United’s messaging between administrations — he rebuilt the airline’s public identity to match whichever political winds were blowing. Under Biden, United wrapped itself in pronouns and DEI; under Trump, Kirby is aligning with Stephen Miller and Trump.
CEO Scott Kirby Calls United ‘The Best Airline in History’ — Here’s Who Really Deserves the Title
United CEO Scott Kirby marked Veterans Day by declaring his airline “the best in the history of aviation.” But is that claim even close? From Pan Am’s glory days to Singapore Airlines’ long reign at the top, here’s who really deserves the title.
‘Only 2 Premium Airlines Can Exist’ Says United’s CEO—But American Airlines Can Overtake Them Both
United CEO Scott Kirby insists only Delta and United can be “premium” airlines, dismissing American’s strategy. But United and Delta aren’t as elite as claimed—and American Airlines has a clear path to leapfrog them both.
“Off The Cliff They Go”: United CEO Says Spirit Airlines Will Be Gone By Year’s End—And Their Model Is Already Dead
United CEO Scott Kirby predicts Spirit Airlines won’t survive past this year, saying bluntly “Off the cliff they go” and declaring their business model already dead. Here’s why he’s right – and where he’s wrong.
United CEO’s Bold Prediction: Struggling Rivals Will Cut Flights—And You’ll Pay Higher Fares
We’ve aleady seen airlines pull back flying for the fall, in anticipation of lower demand. That’s focused largely on early morning, late night and redeye trips and off-peak days.
From Woke To MAGA: Scott Kirby’s Cynical 3D-Chess Gambit Makes Him America’s Only Pro-Tariff Airline CEO
Kirby can’t stop the tariffs, but by offering the President political cover in the business community he might get something in exchange later on? Now Kirby says that Trump’s trade turmoil will make the U.S. stronger.
United’s CEO Thinks He Knows Why Passengers Pick Airlines—But Are You Choosing The Wrong One?
Some customers choose on schedule and price. They may not value the difference in product across airlines, or may not be aware of them. To Kirby, those are basic economy customers – show them the lowest price and give them the least. (This may be a mistake, I will explain below.) Others choose on product elements. Those are the customers to fight for.
United CEO On Buying JetBlue: ‘The Only Airline In Play—But Is JFK Worth It?’
At an investor conference this week, United Airlines CEO Scott Kirby was asked whether United might buy another airline? “JetBlue is the obvious candidate” and don’t ask me, go ask JetBlue!
Dying Low-Cost Airlines: United CEO Says Government Is Driving Carriers Out Of Big Cities
United’s Scott Kirby has been predicting the demise of low cost competitors for years. So far he hasn’t been wrong. On Wednesday morning’s earnings call, he placed the blame for this on the airports and the federal government as he explained why his airline would outcompete them in the major cities where they have their biggest operations.







