Tag Archives for seats.
American Airlines is evaluating new business class seats, expected to debut in 2023. The new business class will have doors. They’re looking at one from their current seat provider, Rockwell Collins, and they’re looking at the Adient Ascent seat (a joint venture between auto seatmaker Adient and Boeing).
What seemed confusing is that in the seat focus groups last week American was actually showing four business class seats.
I’ve written about American’s process for selecting a new business class seat to debut on the Boeing 787-9s slated for delivery beginning in 2023. I’ve argued that the most likely seat is their current Super Diamond seat, adding doors. And a second option – the Adient Ascent seat – leaked.
However it seems that people who are part of customer focus groups looking at American’s new seat options are reporting that there are actually 3 seats under consideration, and some may even be suggesting they’ve been shown four seats.
American is looking at installing a new business class seat. The timing is expected to coincide with the arrival of new Boeing 787-9 planes into the fleet in three years. They’re focus grouping two options now.
I recently wrote that I believed the seat they would choose is the current Super Diamond seat they’ve been using, with doors added. We now also know the second option they’re considering.
American Airlines is testing new business class seats. This week they’re even testing new coach and premium economy seats with customers. Next week they’ll test new seat options for business class. And once that happens the leaks will, presumably, start pouring out.
However we don’t need to wait for leaked word on the seats American is trialing to know not just what they’re considering but to make a strong educated guess about the seat they will actually select.
American Airlines is inviting some frequent flyers to participate in testing sessions this week to experience new seats that they’re considering. American is testing new seats for business class, premium economy, and coach.
The ‘Big Front Seat’ on Spirit Airlines is one of the best deals in travel. However their regular seating is miserable.
The ultra low cost carrier is optimizing within the most constrained footprint of any U.S. carrier. That’s a good thing, but it doesn’t mean their coach is comparable to what other carriers offer.
Since norms vary across airlines and have only recently changed it’s not a moral failing of passengers who don’t know or understand the position that any given airline takes here. On the contrary, it’s incumbent on the airline to explain in clear terms what their policy is and why rather than suggesting a passenger wanting to move is doing something untoward.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
