FIRST LOOK: New British Airways First Class Seat On Just-Delivered Aircraft

British Airways rolled out a new business class seat last year. It’s the same basic seat American Airlines uses on a majority of their long haul plane, with a door added. They’ve even been retrofitting some planes with the seat, giving business class a privacy door while leaving first class untouched. Some now actually prefer flying British Airways business class over first class.

Last month we learned details of the new British Airways first class seat, which will have a door for privacy. It’s going into new delivery Boeing 777s, but there aren’t yet plans to retrofit any of the airline’s existing aircraft with this seat.

Here’s what BA told employees about it,

We are always listening to customer and colleague feedback about ways to improve our products. The response to our Club Suite has been great, and we are now applying some of the same thinking to a slightly modified version of the First seat on a few of our new 777 aircraft, creating even more privacy for our premium customers.

Starting in October, we will welcome two new variants to our 777 fleet: the 77L and 77H. The 77H variant will offer the modified First seat experience, which includes a privacy door and a three-point seat belt.

It’s important to note that these new aircraft were ordered well in advance of the Covid-19 crisis, but we could not defer their delivery.

I look forward to hearing how our customers and colleagues feel about the modified First seat when they see it on our 777s soon.


The first photos of the new first class cabin on the latest Boeing 777-300ER that BA has taken delivery of have been revealed on twitter.

We know this seat will go on the four remaining Boeing 777-300ERs that British Airways will take delivery of (including the one just received). It’s unclear whether this is the same seat that will go in their 18 Boeing 777-9s they’ve ordered. Hopefully that will get a ‘real’ new first class seat, rather than tweaking the existing seat and adding doors as they’ve appeared to do here.

(HT: One Mile at a Time)

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

More articles by Gary Leff »

Comments

  1. Amazing modification spell bound to see how BA listens to it’s customers and moved seats off US domestic first class to BA , which is still so called First Class

  2. They basically killed F by introducing club suites. But even without club suites, BA F is dead because of COVID. The catering is only a slightly better “lunch box”, the drinks are no different. Concorde Room is closed. I would not spend more than $100 upgrade fee to fly BA F over BA Club World.

Leave a Reply

Your email address will not be published.