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How Hotel Loyalty Programs Fail to Deliver Heads in Beds

tropical hotel pool
Apr 08 2018

The CEO of Red Lion hotels slammed loyalty programs pretty hard but I’m not sure the actual lessons come through in his thinking.

Red Lion acquired Knights Inn from Wyndham, blocking Wyndham’s attempt to own every bad hotel in America. And Red Lion CEO Greg Mount threw some shade at Wyndham Rewards, suggesting that ‘only Hilton and Marriott’ get traction from their loyalty programs.

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