Moxy is Marriott’s brand ‘for millennials’ featuring tiny rooms that lack actual desks, meant to drive guests to escape claustrophobia into a property’s ‘social spaces’ where they’ll spend money on food and beverage. What they lack in square footage they attempt to make up for in vibe.
One way that the Moxy Denver Cherry Creek is going about this is promoting a ‘Netflix and Chill’ rate. This includes breakfast, cocktails, and a ‘sexy’ amenity.
While Marriott’s leadership comes out of the Mormon tradition the Moxy and Edition brands don’t get religious materials. But they do, it seems, get sex toys – an “in-room amenity that your grandmother wouldn’t approve up” to “heat things up.”
For those of you unfamiliar with Netflix and Chill, I hadn’t ever heard of the phrase until someone faked a fundraising solicitation from then-Presidential candidate Ted Cruz four years ago where donations would allegedly enter you into a drawing to Netflix and Chill with the candidate.
The Moxy is hardly the first hotel to ‘sell sex’ of course, the Andaz Savannah they’ve described their premium suite as perfect for ‘romantic trysts’. Hyatt even ran a branding campaign to tell you why it’s ‘better not to be home’ (which one executive in the comments acknowledged was about ‘you know what’).
Marriott using ‘Netflix and Chill’ in its marketing is a pretty good indication that the phrase isn’t cool anymore, and in any case millennials are having less sex than previous generations.