Monthly Archives

Monthly Archives for July 2013.

Are Revenue-Based Changes to Frequent Flyer Programs a Shift in Strategy or the Economy?

Joel G. points to a Matthew Yglesias article in Slate that makes the case shifts in frequent flyer programs are a function of the economy — fewer seats to give away with full planes. There’s no doubt a significant element of that. Here’s what I wrote about United imposing minimum revenue requirements for elite status earned starting next year. United has set the bar at spending a consistent 10 cents per mile minimum. That’s the same amount that Delta is using with its tiers (Delta’s top tier is earned at 125,000 miles and has set the bar for that at $12,500.) Interestingly this is a higher amount per mile than when United was rumored to be looking at making similar changes two years ago. I wonder how much of that is based on the current…

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