Chase has always had a hard time explaining the value of the Sapphire Preferred Card in simple terms to consumers that aren’t as sophisticated about points and travel as blog readers.
They’re now sharing a video with new cardmembers that tries to humanize the product — it tells the story of a couple who want to travel to Paris; they earn double points on their dining and travel and they can use their points for air and hotel.
Even so, the fundamental value of the Ultimate Rewards program doesn’t get communicated here: it’s that Chase Sapphire Preferred’s points transfer 1:1 into a variety of airline and hotel programs.