American Airlines is reportedly spending $1 billion on their new corporate campus and that’s apparently up from a previously-reported $350 million. It’s possible that’s not an apples-to-apples comparison. American has been tight-lipped about the project’s costs. However it fairly clearly represents a project that’s grown substantially more expensive.
Just keep that number in mind for a moment as we walk through the economics of American’s decision not to offer seat back entertainment for domestic passengers, instead streaming content to passenger phones.