Forget First Class Seats — SWISS’s New Grand Suite Is The Bedroom In The Sky To Book For 2026

SWISS is introducing two distinct, fully enclosed First Class suites – rolling out first on the Boston – Zurich route at the start of 2026, and already bookable.

The Single Suite (window side) and Suite Plus (center) can be combined into a single semi‑private unit dubbed the “First Grand Suite.” Suite Plus accommodates a double bed and offers a private wardrobe, while both suites are structured to feel like your own “loft aloft.”

You can book both suites—Single Suite plus Suite Plus—as one combined space, using the shared aisle access. It’s pitched as a private zone that functions as bedroom, office, or meeting space.

  • Single Suite (2.4 m²) → ~25.8 sq ft
  • Suite Plus (3.5 m²) → ~37.7 sq ft
  • Combined “Grand Suite” is roughly 63.5 sq ft, though not seamlessly joined, since there’s an aisle in-between.

The Suite Plus is about the size of the individual Lufthansa Allegris First, while the combined space is smaller than Singapore’s A380 Suites in double configuration with wall between the beds down (97 sq ft) and smaller than Etihad’s Residence (125 sq ft).

It does seem odd to book out two first class seats that are separated by an aisle, so not really “private as never before” as the marketing goes.

The product launches on the new Airbus A350‑900 aircraft, and they say they’ll retrofit Airbus A330‑300 and Boeing 777‑300ER aircraft with the product “gradually.” Booking is available now via reservations (not online) for travel starting January. It seems like they might prioritize New York JFK, Tokyo Narita and Singapore in the future.

Meanwhile business class gets differing products, some with sliding doors, along with lie‑flat beds, heating/cooling, full aisle access, and various storage options. I expect a similar mish mosh to Lufthansa, their corporate parent.

Swiss has cranked up its First Class game by engineering a two-suite combo that masquerades as a “private loft.” Smart marketing, but they didn’t reinvent the wheel. Enclosed suites are premium, and a double bed and wardrobe setup is a solid step up from the current product. Still, it doesn’t seem quite worth paying for the full footprint given that these are two seats across the aisle – we’ll see how it sells (and Boston doesn’t seem like the ideal test both in terms of market or length).

Swiss does not allow First Class award bookings using miles from partner frequent-flyer programs except in rare circumstances. Even within the Miles & More program, only elite tiers—Senator and HON Circle—can redeem miles for Swiss First Class awards. If you’re a regular member with miles, you’re out of luck. Swiss occasionally releases First Class award space to partners and general members for the São Paulo (GRU) → Buenos Aires (EZE) route. I do not expect them to release these new suites as awards for some time, even at the new higher pricing that went into effect in June.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. How lavish! It’s good that Lufthansa Group is investing in new aircraft and upgraded premium cabins. Haven’t had the chance to try the LH’s new ‘Allegris’ business class, and if Swiss is gonna be similar to that, it should all be nice (though it’ll probably take a while to retrofit the older aircraft.) Interesting how they chose to prioritize Boston over say New York or Chicago. Hmm.

  2. WTF is up with that commercial? Someone in SWISS marketing needs to get fired for that abortion.

  3. @Mike Hunt — Where’ve you been?

    Since you sorta brought it up (I know, metaphorically), abortion has been legal in Switzerland since 2002, when voters decriminalized it for during the first 12 weeks, where doctors can show a risk of “serious physical harm” to the pregnant woman or “at the written request of the woman who says that she is in a state of distress.” That said, abortion rate in Switzerland is among the lowest in the world (I mean, it is a relatively stable, wealthy, educated society). Interesting stuff, huh.

  4. I like this idea!

    “The Suite Plus is about the size of the individual Lufthansa Allegris First…”

    Aren’t the Lufthansa and Swiss new First suites the exact same size on the A350?

  5. @Jay — That’d be more appropriate, but I think Mr. Hunt often says what he means on here.

  6. Desperate recovery attempt by LX Marketing department after been handed the disaster that is Allegris/Senses.
    They now realize that the center F suite does not work for 2 pax, so they pivot and instead promote the idea of booking the center and the window suite to create this new grand suite.

  7. Someday they will write a book about how not to redo premium class airline cabins. They will use Allegris as an example.

  8. @Jay – 1990 is correct. I meant abortion. As per Webster: while not an adjective itself, the word “abortion” can be used informally to describe something regarded as “horrifically or disgustingly bad” or a “misshapen thing or person.”

    Anyway, that ad is complete garbage. The actors look like they met on Craigslist five minutes before shooting, there’s no coherent/overarching connection between all the people shots and the product, and most of the editing is so clumsy and disjointed that I half-expected a boom mic to fall into frame. It’s supposed to be sexy luxury, but it plays more like a Cialis commercial directed by someone on mushrooms.

    The product itself, though, looks amazing.

  9. @Mike Hunt — Ahh… “1990 is correct.” Could you say that again? Bah! And, yes, as an appreciator of the finer things, I thought you might approve (of the new Swiss First)!

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