The Travel Review Trap In Europe — How I Avoid Bad Hotels And Restaurants Built For Tourists

My approach to review sites like Tripadvisor has never been to rely on a single review. I’m looking for themes, and I’m looking at photos.

  • Too many people rate things for the wrong reasons. They’ll trash the Ritz-Carlton Central Park because room service is expensive. Because it’s the Ritz-Carlton. In Manhattan. They just aren’t evaluating the thing for what it is.

  • The average person doesn’t have good taste anyway. I’m not looking for average.

  • Too many reviews are fake, either put up by an owner, manager or other interested party – or by a competitor.

  • However specific comments that keep coming up over and over are likely more salient. Mold. Long waits at the desk. Thin walls. Dirty pool. One mention isn’t useful, but consistent mentions suggest something about a hotel that’s likely true. The same goes for photos. Enough of them with an issue and it’s probably not faked by a competitor.

In some places you can’t trust the reviews at all, because there’s a strong reason to believe the content isn’t honest. People have been jailed in Thailand over bad reviews.

For years I’ve had good luck with Openrice for restaurants in Asia, and that’s probably still a good bet in Hong Kong. I’ve consulted Tabelog in Japan, Dianping in China, MangoPlate in South Korea, and Wongnai in Thailand (despite legal risks!). That’s usually better than consulting American tourists!

But I generally want to read reviews on U.S. sites managed by companies that do not do business in the local jurisdiction when looking at Europe. Large sites like Google are a problem. It’s both too broad (the wrong reviewers) and too prone to removing the bad reviews. (For a reminder of this discussion earlier in the month I thank Don’t Worry About the Vase.)

Now, for food in Europe there are some good heuristics. Stay away from the Eiffel Tower for food (although I did manage to find one place decent there). Avoid eating near Piazza San Marco or the Doge’s Palace.

  • These places attract tourists
  • The people aren’t there for the quality of the food
  • The rents are high
  • So restaurants seek high margins, catering to lowest-common denominator, with food that will generally not offend.

You also don’t necessarily want to go to the places people call best, it’s often enough to just avoid restaurants on the main routes and wander into small restaurants in back alleys on tiny streets, the narrower the street the better.

Nowhere is it more true than Venice that you go into the darkest ally, where you almost have to walk sideways to get in. You just wander deeper and deeper and find a place with locals.  And since Venice is small, even when you get lost you’re likely still near your hotel or not far from it. Following the locals won’t get you to the very best places, but it’ll get you to better places. And for researching what’s actually optimal, I consult people whose opinions I respect that have fresh experience.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. “The average person doesn’t have good taste anyway.”

    That’s why we look to the refined tastes of our dear Thot Leader! (And now, for yet another GHA Discovery post!)

  2. The average person doesn’t have good taste anyway. I’m not looking for average.

    BINGO!!!!

  3. The concept of a tourist trap restaurant does not really exist in the US like it does in Europe. Honestly, the only guide that has never let me down in Europe is Michelin (1 star and above). While on the pricer side for sure you are guaranteed a level of quality and service which is surprisingly hard to find in much of Europe…

  4. On a related note did anyone see the article in USA Today about not trusting influencers or bloggers regarding recommendations since you don’t know if they are honest or paid plugs. The author specifically said to not pay attention to people that are “thought leaders” (and he had it in quotes). Make me wonder if that was a dig at Gary.

  5. I am usually not guided by the 4 and 5 star reviews. I’ll check out the 1 and 2 star ones and what the management response is (if any).

  6. @Retired Gambler – Christopher Elliott has a particular beef with me. He used to give out a ‘best blog’ award voted on by his readers. They voted for this one and he decided midway through not to award it any more 🙂 I have called out his bad advice in the past, such as not joining frequent flyer programs and he believes every consumer complaint justifies compensation (he’s never met a customer that was wrong about anything, which is really more about his ideological opposition to business).

    That said, I did not read the piece and still have not so I have no idea what he’s arguing in this one.

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