The American Express Black Card (Centurion Card) has a $5000 annual fee and you pay a $7500 initiation fee your first year as a cardmember, too. It comes with standard Platinum card benefits (sans the $200 annual airline fee credit), plus Delta Platinum, Hilton Diamond, and IHG Rewards Platinum status. New in the last year is an Equinox Destination Access Membership, and a $1,000 annual Saks credit. Cardmembers sometimes receive expensive gifts too.
The card is getting a refresh. One cardmember sent me details on the package they’ve just received, sharing that they have the option to,
custom design [their] Centurian card and they have artist in [their new brochure to] use for the design. .. There appear to be two artist,s you use the QR code… From there you can design a card from a template… You can also have a PRADA wearable card.
…There’s also a Centurion Living section which is concerts and film events scattered throughout the globe that [to] attend for free.
Cardmembers can choose to keep the ‘classic’ Centurion card design, or they can select one of two artist-designed cards:
And they can opt into also receiving a wearable card:
I went to the malls and I balled too hard/ ‘Oh my god is that a black card?’/ I turned around and replied, ‘Why, yes/ But I prefer the term African-American Express’
It’s just an expensive card with some travel status. If investing in the image is key to the product, custom-designed cards make sense with each card member becoming more unique.