Jan
10
2019
It’s been a year since Air France started service under the ‘Joon’ brand. A separate airline with lower labor costs is one thing – and Joon had lower flight attendant costs, but not lower pilot costs. It’s hard enough to pull that off without really being a separate company. Just ask United, Delta, US Airways, and Continental about the airline within an airline experiment.
Pretending that the Air France low cost carrier without low costs was really a different brand for millennials was just silly. It was created by consultants who think millennial means “no money, doesn’t care about comfort, and is into marketing buzz.”
