Jan
03
2019
Unfortunately they’re investing in bad marketing when they need to be investing in fixing their IT — merged accounts that still aren’t right, elite status trackers that say members need only 75 nights for Ambassador status, and missing 75 night elite benefit options.
And if they are really that short of ideas for where to invest these dollars, to deliver strong branding, they might try putting the money into training customer service agents to give out accurate information.
