The major US airlines mostly follow the same business model, and there’s little disruption today in the industry. However while schedule and price were once the primary drivers of consumer behavior, even proponents of ‘schedule and price über alles like United President Scott Kirby learned years ago at US Airways that it was no longer the only thing that mattered to win business.
Since much of air travel is heavily regulated, the space in which airlines can differentiate themselves becomes more crucial than ever to attract customers.