Hyatt used to be super generous with elite status matches. If you had a pulse they’d give you 90 days of Diamond status including confirmed suite upgrades, and an expedited path to keep that status.
No doubt they brought over a lot of great members with the offer, but they also picked up plenty of people who just wanted to have that one special trip (honeymoon, anniversary) but transferring in Chase points, booking a cash and points redemption, and applying a suite upgrade to it. Probably at the Andaz Maui or Park Hyatt Vendome in Paris.