Marriott is buying Starwood in a deal expected to close in June. Nothing will change right away. It took two years for Marriott to integrate 100 Protea hotels, and Starwood is more than 10 times the size. The data migration project alone is likely an 18 month IT effort. I’ll still be using my Starwood Platinum status in 2017, I’m sure.
Here are the winners, losers, and questions in the deal for customers — and what Marriott has to say to reassure them.