One of the biggest mistakes American Airlines has made in the past several years is its new domestic product. They crammed more seats into planes, removed seat back entertainment screens, and now passengers board thinking they’re on old aircraft.
Ex-CEO Doug Parker greenlit the Torquemada-style seating program and didn’t even try his airline’s product until it was flying for about six months. It turns out they didn’t even build a mockup of it first to see how it would work for passengers and employees. New CEO Robert Isom has previously described needing to make the best of it, since they’re stuck it with it.