I’ve gotten value from ‘Thanks Again’ earning miles at brick and mortar retailers when I didn’t expect it. They’ve given me signup bonuses, and mileage-earning with them has counted towards larger partner bonus promotions. But I realized I didn’t actually understand their business model as they’ve moved from local dry cleaners and spas a decade ago to near total penetration across large US airports.
So I spoke with their CEO Marc Ellis, who explained a lot about the business that surprised me, and also shared that people are earning a lot more miles than I thought.