Category Archives for Hotels.
Hyatt is offering 2500 points every 5 qualifying nights at Grand Hyatt and Hyatt Regency hotels starting today through checkouts August 31. That’s not very strong.
Hotels are full and room rates are up, the effect of last year’s hurricane season notwithstanding we should hit all time records for 2018. And that’s why hotel marketing programs aren’t spending a lot to put heads in beds — there aren’t many empty beds out there to start with.
Hyatt is extending the validity of the suite upgrade awards members already have through February 28 of the year following when they’re earned . The same applies for the four club lounge access awards given to Explorists each year.
Over the last six months Hyatt has been fixing some of the pain points in their new program. At the end of 2018 they announced free night awards for achieving status would last 180 days instead of 120, and award nights would count towards status.
Marriott’s program is about cost savings for hotels. CEO Arne Sorenson touted this in the chain’s earnings call earlier this year, noting that “loyalty rates have been reduced [to hotels] already twice and they will be reduced a third time” and several changes are helping the chain drive down those costs.
The Park Hyatt Tokyo is a great value property for Hyatt’s top tier elites. I used a confirmed suite upgrade and got nice value from breakfast which can be taken in the restaurant or via room service (or both). I enjoyed the complimentary happy hour for top elites as the sun set.
This is a property that appeals to me emotionally because years ago I really enjoyed Bill Murray in Lost in Translation, much of which takes place inside of this hotel.
Arne Sorenson thinks Marriott can out-Airbnb Airbnb by offering consistency, products, and service. His daughter tried an Airbnb once and assures him there’s nothing to worry about there.
If this is a growing piece of the market, Marriott needs to be in it. And they think that they can leverage their loyalty program to make it more attractive to customers.
Probably the most famous hotel complaint ever is the 2001 Powerpoint Yours is a Very Bad Hotel created by Tom Farmer and Shane Atchison from Seattle who showed up at what was then the Doubletree in Houston. Though they had guaranteed reservations they were being walked and the desk clerk couldn’t have cared less.
I was reminded of that complaint when I saw this video of a front desk clerk losing it at the Country Inn & Suites in Newport News, Virginia last week.
Loyalty has two primary components: recognition and reward. That’s your elite program and your earn and burn proposition.
Hotel programs are tough to compare because you earn a different number of points per dollar spent, and redemptions vary wildly as well — the most expensive Hyatt redemption is 30,000 points while the most expensive Hilton redemption costs 95,000. We can normalize that by looking at the number of points earned, and the value of each point.
Marriott’s legacy program offered lifetime 75 night elite status, and those who already achieved that status in the Marriott program, or who achieve it through Marriott-only activity by the end of the year, get to keep it. Starwood elites weren’t going to be given that opportunity.
We see people checking out of a hotel and that’s normal. We need to get more used to people checking out of homes in our neighborhoods. Because that means getting used to more types of people, more people who ‘look different’, and that happens by making it more commonplace.
It’s a reminder that anti-Airbnb ordinances are often cover for deplorable motives. And hotels spending money on front groups to lobby against Airbnb should be ashamed of themselves too.
Through June 15 if you check into your hotel using the Starwood Preferred Guest mobile app you’ll receive 250 bonus points. The promotion applies to St. Regis, The Luxury Collection, Sheraton, Westin, Le Meridien, Tribute Portfolio and Four Points brands only.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
