Wyndham Expected to Double Award Price of Best Properties

Five years ago most Wyndham properties could be booked for a maximum of 16,000 points. They jacked up award prices to as much as 40,000 points (after pricing some properties as high as 45,000 and 50,000 points).

And then they introduced a new flat redemption rate of 15,000 points per night in 2015. This was hailed as a big decrease in pricing for their best properties, when really is was reverting to what pricing had been just two years earlier — and a big increase in prices for lower-end hotels.


    Wyndham Grand Rio Mar, Puerto Rico

While there’s a limited inventory of nice hotels in the Wyndham portfolio, being able to access those at 15,000 points per night has been key to the value proposition of the program. Being able to redeem for luxury homes at 15,000 points per bedroom per night has been a truly unique offering. It’s what made me regret not getting the Wyndham Visa, where cardmembers that had the old card earning 2 points per dollar spent were grandfathered at that earn ratio.

There were reports yesterday that Wyndham plans to move away from their core value proposition of charging 15,000 points per night regardless of hotel and move to a tiered system, specifically:

  • 7500 points
  • 15,000 points
  • 30,000 points

That would be a doubling in price for their best redemptions.

While Wyndham says they do not comment on rumors, I asked whether they would re-affirm their commitment to flat 15,000 point per night redemption pricing and they have not responded. I will happily provide an update if they choose to.

Wyndham’s raising prices in order to say they’re lowering them may be where Marriott got the idea, and Marriott’s move to lower them and then raise them again may be where Wyndham got the idea.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. Remember when they offered to march Starwood points donated to charity?

    This change is particularly disingenuous because the masterpass promotion ended six weeks ago!!

  2. Looks like I need to book using all of our free nights, now, then cancel both our cards if this comes to pass. The 15,000 points on card anniversary plus 7,500 in spend for another free night was nice. However, booking the condos, cottages, etc.. is not easy so only a few really nice places to use the points.

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