Before the pandemic there was no greater loyalty program with a gap between what it promised and what it delivered than Marriott Bonvoy. On paper it took the best features of Starwood Preferred Guest with the scale of properties of Marriott and merged them together. And yet the program has simply failed to deliver elite benefits consistently at the property level.
The irony of course is that before acquiring Starwood, Marriott Rewards wasn’t very generous with elites but they were consistent. The Marriott brand across the board was consistency. Now they’re the Forrest Gump of loyalty: you never know what you’re going to get until check-in. This have only gotten worse.