He Spent $200,000 On Marriott, Stayed 250 Nights A Year — Then Quit Bonvoy And Reset His Hotel Loyalty

For each of the last three years, I shared the hotel observations of a reader who each year racked up more than 240 elite nights on the road, mostly with Marriott, Hyatt, and IHG hotels.

By the end of last year, this anonymous correspondent had already started reducing their Marriott stays and concluded that Hyatt is the best chain if you can stick to full service properties not owned or managed by bad actors – but they don’t have a big enough footprint and too many of their hotels in the U.S. are limited service. So he kept earning Marriott Ambassador status, and looking elsewhere when he could.

He keeps expecting his travel to slow down. He’s tired of all the travel, and the mistreatment on the road. This year he cut it to ‘just’ 182 actual nights in hotels – half the nights of the year. He reports back after another year with his observations on where the chains stand.



I quit Marriott in 2025 after having top-tier Ambassador status since before Bonvoy

This is the expanded, unvarnished update to my analyses from 2024, 2023, and 2022.

2025 was the year I walked away from Marriott after holding top-tier ambassador status longer than the Bonvoy program has existed. It was the year I realized the relationship between traveler and hotel chain had fundamentally changed. And it was the year I began rebuilding my entire loyalty strategy for what comes next.

Leaving Marriott after 17 years and more than 2,700 nights and 14.5 million points was not emotional. It was rational. But it was also unmistakably the end of a long loyalty story.

I’ve been an ambassador elite every year since before Bonvoy existed. I survived the eroding of the Marriott family legacy under the former CEO, customer-service black holes, IT failures, numerous devaluations, and the gradual but unmistakable erosion of the guest experience. I stayed loyal long after many others had already declared Marriott a lost cause.

The elite benefits that franchisees ignore

Marriott’s loyalty program depends on one assumption: that properties will honor elite benefits.

One stay at the Grand Galvez Resort, Autograph Collection crystallized everything that is wrong with Marriott. The property refused to include coffee with the elite breakfast benefit.

If a hotel feels safe denying the most basic part of an elite benefit to an ambassador member, the problem is structural. This isn’t an isolated example of a cheating property. Rather, this has been happening for years. Marriott knows about it but does nothing to fix the breakfast benefit for guests with platinum, titanium, and ambassador statuses.

Unless you’re at a Marriott-managed Ritz-Carlton, Edition, or St. Regis — properties where corporate has real control — you are effectively staying at whatever level of cost-cutting the franchise owner decides is necessary that week.

The brand standards that once differentiated Marriott have evaporated.

Ambassador status is supposed to be the pinnacle of Marriott loyalty: dedicated support, reliable upgrades, personalized service, and recognition that you were among the chain’s highest-value customers.

But ambassador status has become a label without substance and a tier without tangible benefits over and above platinum and titanium statuses. It’s just not worth spending $23,000 and staying more than 100 nights.

After a series of consecutive bad stays, I ran the numbers and determined that I had already spent around $15,000 on Marriott stays and completed about 60 nights toward requalification. That was the moment I quit Bonvoy cold turkey.

I’ll still redeem points — I have accumulated several million — but I will not spend any money on cash stays or at properties with incidentals. My lifetime titanium status is enough moving forward.

What replaces Marriott

Leaving a giant like Marriott forces a complete strategic reset. You don’t just swap in a new chain and move on.

After several years of using Hyatt as a backup for Marriott, it’s now my first choice moving forward.

It’s not because Hyatt has the best hotels. It doesn’t. Hyatt Place is still an awful brand. There’s also no denying that Hyatt has, in recent years, neglected its traditional, full-service brands — think Hyatt Regency and Grand Hyatt — as it pursued shiny new objects ranging from all-inclusive resorts to niche boutiques. Hyatt is also doing more franchising, which it didn’t do before (at least when compared to Marriott, IHG, and Wyndham).

Still, Hyatt’s World of Hyatt program remains the spiritual successor to the old Starwood Preferred Guest. It’s reliable, elite-focused, and benefit-driven.

When Hyatt says breakfast is included, it is. When Hyatt says late checkout is guaranteed, it is. When Hyatt confirms a suite upgrade, it happens.

IHG: Imperfect but necessary supplement

IHG and One Rewards are neither a great chain nor a great program.

But it has a footprint large enough to fill in the map where Hyatt is absent. Realistically, it’s the only chain that can compete with Marriott on sheer geographic distribution, especially in rural markets, small cities, secondary airports, and flyover country.

But that scale comes with trade-offs.

Namely, the quality is wildly inconsistent. Intercontinental, Regent, and Kimpton can be excellent.

The simple reality is that too many properties flagged under too many IHG brands hover around the barely adequate mark. When Holiday Inn, which was once a reliable full-service brand, eliminated à la carte breakfast, including cooked-to-order eggs, it signaled a systematic lowering of service expectations.

I can tolerate 25 nights a year in Holiday Inn Express. I can’t tolerate 100-plus nights, especially when IHG points are among the weakest currencies.

Thanks to repeated devaluations, an average traveler would need about 130 nights at $170 per night to earn enough points for five nights at a top-tier property (think the Intercontinental Paris Le Grand).

I ended my IHG pursuit after 40 nights, which was enough to earn the One Rewards lounge access membership. That will give me access to club lounges at Intercontinental properties, which, when good, are often better than club lounges at comparable Hyatt or Marriott properties. Since I only stay with Intercontinental a couple of times a year, that level of engagement with IHG seems sufficient.

Where I ended the year and what my 2026 looks like

As 2025 ends, I racked up 182 actual butt-in-bed nights between Marriott, Hyatt, and IHG. I had three or four random stays at Hilton, Royal Sonesta, and non-chain hotels.

2026 will be the first year I fully live out the implications of quitting Marriott. It will be the first year my travel plan looks like this:

  • Hyatt is my primary hotel chain.
  • IHG supplements markets where Hyatt has no presence.
  • Marriott award stays are purely transactional.
  • Elite status is no longer something I chase — it’s something I evaluate.
  • The quality of the trip matters more than the accrual of points.

It is a fundamental shift in how I view loyalty. The emotional component has disappeared. Only the practical remains.

A loyalty program exists for one purpose: to retain high-value customers. The chains must now earn my business, not assume it.

Marriott not only failed at that — it stopped even pretending. The company let franchisees shape the guest experience with almost no enforcement.

When a customer who easily spends $200,000 walks away, it should set off alarm bells at Marriott headquarters. It should trigger someone from corporate to contact the customer to find out why they’ve stopped staying and spending money with Marriott.

Instead, it’s simply another sign of a company adrift. The truth is simple: Marriott left me long before I left Marriott.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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Comments

  1. $200K/year… on Marrott?! *vomits*

    FHR, then Hyatt, and maybe Hilton and IHG, but only Marriott if it’s truly special and burning points for fifth night free. Otherwise, use the expiring 85K certificate and don’t bother. Bonvoy’d.

  2. Interesting. Notice the one word that is not mentioned until the very end, and then only in passing: Hilton.

    We live in the travel hospitality apocalypse.

  3. That was the most complete hotel analysis I’ve ever read and with my much less stays over many years (but lifetime Titanium and Hilton Gold), I would agree with it all. What I have to question is why doesn’t Marriott management react? Even a little. Maybe, business travelers as a group are no longer the size they once were. Or, maybe the business market is not as aware/savy as they once were. Marriott management is obviously scared of the money folks who own the travel management companies that own the hotels. Somehow, that has to reverse. The franchisees need to fear for their branding license. I fear we have a long way to do before that happens.

  4. I am a SMALL potatoes player but I left Marriott I. 2017 when, as a long time Gold level member I arrived for checkin at a Marriott in Times Square.
    The property had stanchions set up to a separate check-in for those with “Gold or above” status. I passed by a line of people at the regular check in, and as I entered the correct line for me, another clerk hollered across the area angrily, “This line is for guests with STATUS!”
    Of course I continued along and quietly asserted my status and was checked in by the yeller. But received no apology or even any warmth.
    That did it for me.

  5. Gary,
    This pretty much says it for all of us 150-200 night/year folks. 30 years and this year I’m traveling for fun. 80 or so Marriott nights and 15 Hilton.

    LTE and Diamond.

    I’m booking only full service hotels with a lounge. At times location will force a different choice.

    The hotels I use regularly treat me well. Good suites and if they can’t, it comes with an apology and reason from the management team. That’s customer service.

    Cheaping out on the breakfast especially when they have closed a lounge is stupid.

    Asked about getting a suite in a recent hotel and was told we don’t upgrade to those. Another poster had recently gotten the same upgrade.

    I’ve gotten great treatment at Conrad’s without a lounge, but they provided amazing breakfast and evening buffet and drinks.

    One Marriott property we enjoy will hand you a menu and comp the breakfast. And the food is some of the best.

    No soap bars, no tubs, no storage in rooms, renovations that make the rooms feel like IKEA minus with inadequate lighting. Marriott is messing up.

    I moved three companies from Hilton focused to Marriott over the years. I couldn’t justify that today.

    Marriott and Hilton have diluted the brand standards. Marriott has just fallen farther faster.

    If I was still a 200 day a year traveler, I would absolutely hate it between airlines and hotels.it is so much worse than pre covid.

    Happy Holidays from FRA

    Doug

  6. With that history, you would have lifetime Platinum with Marriott, so that would soften the blow if you changed your mind later, but imagine running off a top-tier customer over the price of one cup of coffee. That is also surprising since the staff the the Hotel Galvez is very good.

    Also, notice the lack of Hilton in this plan, as they have devalued themselves so much.

    I mostly stay at IHG and am forced to stay at some Hiltons on business due to contracts and meetings, etc. Hilton is fine, but it’s like flying Delta…you don’t do it to earn free travel.

  7. I am in total agreement with the author and a lifetime Marriott member it saddens me to see it. I hope someone at Marriott would realize that if we want cheap and dirty we can go to the local motel **.
    of course, I can attest travel from rental cars to airlines it has become a burden instead of an event.

  8. Burning Marriott points and switching to Hyatt/Hilton for me. Marriott devalued to rewards and the onsite experience concurrently while giving everyone my SPG earned Platinum status.

    If only Hyatt bought Starwood 🙁

  9. Perfect timing for making decisions about 2026. After reaching Hyatt globalist and Hilton diamond in the same year giving me a year to compare, I’ve focused on Hyatt ever since . Despite being in nearly all the loyalty programs, I’ve had a hard time deciding my 1st choice when no Hyatt is available. I’ve chosen to reject a couple brands based on experience. Otherwise it comes down to the best reviews for each location. I really appreciated this post from someone with so many hotel nights.

  10. @Gary Leff, @Nick Thomas — Phew! Good clarification. Was gonna say, unless you’re living aboard the Ritz-Carlton yacht, might be a challenge to spend that much.

    @Thing 1 — Apocalypse… now?

  11. I have been Ambassador this year and can confirm it has become completely worthless. The properties truly don’t care. And the more popular the property (Hawaii especially), the worse it gets. Even the East Asian hotels that previously treated me like a deity under Starwood barely give a nod to my status these days. While anecdotal, my own experiences this year have been such that suite upgrades simply do NOT happen absent a SNA (or whatever new acronym they have these days). And long gone are the days when I’d get a specialty suite just for having status. It’s gotten to the point that I really just don’t care about loyalty to Marriott at all anymore. I generally get better and more reliable benefits booking with Amex Platinum at their Fine portfolio.

    I have also noticed that the very best hotels and hotel chains (e.g. Four Seasons) don’t even have loyalty programs. Just being good is good enough for them. Now that Marriott has utterly trashed its loyalty program, I am starting to agree with this philosophy.

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