Last week Hyatt mistakenly sent out an offer for their co-branded credit card that promised lifetime Diamond elite status (as long as applicants keep the card).
They meant, of course, to promise Platinum status, not top-tier Diamond as Platinum is a benefit of the card.
The offer seems to have been sent to current Gold Passport Diamond members who don’t already have the card. Perhaps the targeting of Diamond members contributed to the confusion that led to the mistake offer.
This is tricky because the mistake is a huge offer. Lifetime Diamond status is normally earned after 1,000,000 base points in the Gold Passport program ($200,000 in eligible spending with Hyatt!). But credit card marketing is also now closely regulated by the federal government. What were they going to do?
They’re going to honor the offer for those people who received the email and applied before they followed up that it was a mistake.
So folks who jumped on it right away will receive Diamond status as long as they keep the card.
On the other hand, anyone that applied but didn’t themselves receive the offer will not have it honored for them. Folks who jumped in on it because someone shared it with them other than Hyatt won’t become Diamond members.
I’m genuinely envious of those who got in on this!