I Don’t See How This Outfit Is Inappropriate For Travel. Do You?

A young woman took to TikTok to share her shock and horror at being shamed over her outfit by Alaska Airlines. She was told “to cover up her ‘inappropriate’ top and shorts.” She refused and her video shows she made it onto an Alaska aircraft.

Her tank top and denim shorts frankly don’t strike me as too many standard deviations away from how the median passenger dresses today.

@badbish1078 I said no ❤️ #fyp #patriarchytingz @alaskaair ♬ 1 step forward, 3 steps back – Olivia Rodrigo

It’s usually Southwest and American with the attire issues though Alaska did also kick off ‘Fat Trophy Wife’ for her crop top.

Alaska Airlines acknowledges that their dress policy is entirely subjective, but even so was applied poorly in this case. According to Alaska Airlines,

The dress code on both Alaska and Horizon is casual, and the requirement is simply a neat and well-groomed appearance. Clothing that is soiled or tattered and bare feet are never acceptable.

You are expected to use good judgment, but customer service agents will have the final authority to refuse travel for inappropriate attire or appearance.

Employees determine subjectively what they consider appropriate given their own biases, prejudices, and beliefs. And I can actually accept that because Alaska underscores that “bare feet are never acceptable” and no statement has ever been more true in the history of aviation.

In the end Alaska confirms “Alaska does not have a dress code policy that would prohibit this guest’s attire.” So they agree with me – nothing wrong with how this passenger was dressed, which means their non-policy policy is to blame.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. Gone are the days when people dressed in a manner that showed respect for others and self-respect. We now are forced to fly with half-naked women, grossly obese women in skin-tight pants, and men in sleeveless t-shirts wearing flip-flops. What a country.

  2. She’s wearing a mask on a plane. I’m all for people doing what they want regarding masks, but when your face is covered, but some other part of you isn’t, I’m just going to hazard a guess that you’re a pain in the uncovered rump in more ways than one. What’s the over/under on her having a nose ring?


  3. Is this the drunks and hoes blog?

    If travel info is too much to ask, can we at least go back to politics?

  4. I will start by saying that she is never going to make it as a movie producer , and one must question the need to produce a video where you are giving the world (or likely Alaska A) the middle finger. Classy, but sadly, her rights.

    Now, as for the topic at hand… while I can not personally see what was specifically ‘wrong’ (for lack of a better word) with her outfit there is a larger issue here. Because people seem to be completely unable to use common sense and/or be respectable to others, society is requiring more and more rules and laws.The rules and laws are trying to address things that are difficult to define in a simple way (dress code, free speech, etc) especially when there are people intentionally pushing the boundries with NO OTHER purpose other than to challenge the system.

    Back to this case, a ‘no policy’ policy is a resonable attempt to address the issue (of dress code, in this case) without having to impose a hardline definition as to what is and is not acceptable in a common society and put yourself in that firing line. That is a safe way to remain neutral, but does leave employees hanging a bit .

  5. In the video above. It’s just her complaining. I don’t see an actual video of the interaction.

    But could this just be a way to gain eyeballs and increase her publicity. Like we say. Any publicity is good publicity.

  6. @Wileydog – I’m not but you must be ancient (and a prude). THANK GOD this isn’t the 50s or 60s when people dress up for everyday activities. I prefer to go as casual as possible on a flight (over 8 million miles including premium cabins around the world w no problem). If you want to play dress up go for it dude but don’t act all damn high and mighty with us that prefer not to. You are living in a past that didn’t make sense then and surely doesn’t in 2022.

    BTW her outfit is perfectly fine and I hope she files a legal complaint to get compensation since the airline has admitted she wasn’t doing anything wrong. Probably some old hag gate agent jealous of how she looks!

  7. Lighten up, Wiley. Societal norms change. Don’t harken back wistfully to the “respectful” days where almost everyone smoked on the plane.

  8. Nice of the airlines to make it a point to regulate women. @Gary – I’d be genuinely interested in hearing what your wife thinks of this.

  9. I was over 20 years married to an FA from AS (deceased) and know all about their random non-consistent rules that only get enforced when you are rude, or someone has a stick up their behind. Let’s not kid ourselves; AS is just a people mover slightly better than Spirit and all the other low-fare airlines. It’s not the 60’s or 70′ anymore, where you dress up for flying. Was it inappropriate to dress like that? Maybe, maybe not. I wouldn’t have given it a second thought since I have seen much worse. Alaska Airlines calls itself a Christian Airline and used to have prayer cards on every meal services card in First class.

  10. Not sure why someone who professes to be a libertarian would interest himself in any way, shape, or form in whether another person is wearing shoes. It doesn’t have the tiniest impact on him, his property, or his interests in any way. It’s simply an example of how “libertarianism” has come to mean a tyranny of the mob based on unspoken assumptions about natural law, with no rights for dissenters.

  11. Live and let live. Gary has it right about employees’ biases, prejudices and beliefs. If it would be acceptable in places people normally come into contact with others, such as a mall, a fast food restaurant, an arena, then it’s OK on airplanes too. Society has changed.

  12. “…Alaska underscores that ‘bare feet are never acceptable’ and no statement has ever been more true in the history of aviation.”

    Maybe “more nearly true?” I for one have taken more than one photo of the barefoot pilots of Trans-Maldivian Airlines on our seaplane flights from Malé out to hotel properties.


  13. Not sure why she’s upset. She obviously dressed that way to gain attention and guess what…Alaska Airlines gave her the attention she desired!

  14. @WileyDog–tell it like it is, bro!

    There’s “casual dress”, and then there is “WalMart Shopper Fashion Fails”.

    Can’t tell by the photo but my big question is, how short are those shorts?

    Not that I want to see a throwback to middle-school rules, but maybe it would be a heckuva lot easier for everyone if the airlines posted a Terms & Conditions of Travel disclaimer which included a dress code, and paz had to acknowledge that they’ve read it prior to purchasing the ticket.

  15. @Babblespeak
    I am certainly no prude, and am not saying people should go back to wearing sport coats and ties to baseball games, but come on…..

    I fly a lot with 3 more RT’s coming up in June. My attire consists of a pair of nice jeans, a casual shirt and comfortable shoes. Nothing pretentious, but some people seem to be in a race to the bottom. Join them if you like, it’s a free country (at least for now) but I am happy to dress with self-respect.

  16. Much is in the eyes of the beholder.
    If Alaska Airlines wants to prohibit attire like that on the woman in the video, it needs to specify that halters and shorts with a crotch length less than TBS inches are prohibited, along with bare feet, etc., or similar wording.
    Few like to travel in the close quarters of an airliner with scantily clad fellow passengers, but a few travelers with assert that if their clothes aren’t tattered or dirty, and their feet aren’t bare they’re OK irrespective of how scanty their clothes may be.
    Rules that leave wiggle room will be flouted.

  17. @LarryInNYC – Incoherent nonsense.

    Having a political belief that the government shouldn’t punish personal behaviors that don’t harm others doesn’t mean *not having aesthetic preferences* – in fact, in the absence of government mandates, social mores are all the more important

    (1) not having government mandates precisely means protecting the rights of dissenters
    (2) my aesthetic judgments have nothing whatsoever to do with ‘natural law’ (nor does my grounding of rights, or desire for society to ‘allow’ anything that’s peaceful, as well as to ‘allow’ me to offer my criticisms of individual behaviors)

  18. At Wileydog: You sound exactly like my father who once said I am flying an airplane not a train. That’s why he wore a suit. If he was alive now, he would be 125. There truly is no other way to say this. You are a schmuck!

  19. Just another fun day in America as it slides downward and closer to fascism. Once the right establishes total control over our lives (less gubmint hahaha!) they will make the Taliban look like liberals. Heck fire, they already do…..

  20. A business has its policies and they are to be followed. Once you lowered standards it’s difficult to restore them. Perhaps she’s baiting for a law suit.

  21. @Gary:


    No one disputes your right to have an aesthetic preference for or against covered feet. When you state, however, that your preference — shared by an sufficient but unspecified number of other people — render it “never appropriate” for someone else to have bare feet then you’re no longer a libertarian.

    A libertarian does not believe that the aesthetic preferences of one person, or one hundred people, have any bearing on the behavior of another person. In a libertarian society, social mores (your term for natural law) have no bearing on the behavior who does not share those mores.

    Libertarian: I dislike bare feet but if you feel otherwise, I respect your choice.

    Totalitarian: I dislike bare feet and so do a lot of other people, so it’s never appropriate for you to have bare feet.

    A libertarian does not seek to replace government rules with majoritarian societal ones, he seeks to maximize the individual’s freedom to live as he sees fit free from rules imposed by any external system, even a poorly organized, largely unstated system of “social mores”.

    I have a friend who used to say “I believe in total global communism, provided I’m King of the world”. He was making a joke, but your view of libertarianism seems to be “I believe in the absolute right of people to live exactly as I see fit”.

  22. I’m a TikTok-ER and there’s little doubt she did this so she could get the hits. The fact she “got away” with the attention she was likely craving confirms that with the video.

    As far as showy short shorts I remember reading Herb Kelleher’s book about Southwest (Nuts) many years ago where he relayed an incident about a passenger sitting in something, like hot peppers and the miserable flight that person had! Someone wearing shirt short shorts has no idea what they could be sitting in! Every time I get on a flight I think about that story and would never were something that short!

  23. @LarryInNYC – That is a poor definition of libertarianism and is closer to libertinism. Libertarians are against government control, but for freedom of association. If a group of people wish to impose strictures on their own property or within their own group. they are perfectly fine with that. (Note: There is a flaw here when an entire society socially enforces strictures that effectively exclude people based on immutable characteristics – e.g. social segregation, but let’s for the moment assume that there are a wide variety of strictures or non-strictures to choose from.) If a libertarian wished to join that group or use that property, they understand that they have to follow the rules associated with that and one can choose to join or not join, but you can’t impose your standards on someone else.

  24. Congrats on giving this attention thirsty women more “exposure”. Pun intended

  25. Girl, puh-leez

    Even your grandmother would say bitch your sweater puppies are falling out

  26. Has any man ever been accused of covering anything “it”?) up? Exactly. I see no offense. I do not take offense. As others have commented, live and let live. I have seen much worse. I will gladly share pics if you want to see?

  27. I saw far worse on my flight yesterday in First class on Alaska
    Two large morbidly obese smelly.women dressed in dirty stained tee shirts like they rolled out
    out of a farm or pig pen walking barefoot through the cabin to use the rest room numerous times.The only thing worse would be seeing them unclothed less draped
    While they were otherwise perfectly nice and pleasant small or large can’t we all be showered clean comfortable and casual and show even a tad bit of respect for others?.And what about self respect?At least Lizzo cleans up well when she flaunts her massive is still beautiful thing
    I suppose we all are bit heavier coming out of Covid
    Or does anything go these days and we need to all suck it up?
    I feel sorry for the airlines restaurants any establishments where low class abounds
    It’s brand damaging.Getting complicated out there

  28. So, to all those jumping on Wiley and friends, let me ask a question that has nothing to do with age or being old fashioned or living in the past: Do you not find it an offense to your senses when people, usually women, where super-tight bodywear on plane (or anywhere in public)? Especially those who are overweight (and I speak as an overweight woman)? I lose my appetite and am all around grossed out when I see rolls of fat on display. My first thought is “do you have no concern for other people?” I watched in dismay (I resist saying horror, it’s not unbearable) as the first class folks disembarked from my flight to Cancun yesterday. I don’t expect people to dress up, but fir chrissakes, please cover that flab! I don’t drive through areas if urban blight and I generally avoid pig stys as well. If only I could avoid many of my fellow passengers on airplanes these days. I like Len’s perspective– are there NO personal standards anymore?

  29. @C_M:

    “Libertarians are against government” is a cracker-jack definition of Libertarianism. Libertarians (real ones, not pretend ones) are against all forms of coercion. That includes government coercion, religious coercion, societal coercion, and corporate coercion.

    Your digression into the right to self-association is irrelevant; no one disputes that.

    You hint at the fatal flaw in Gary’s reasoning when you talk about the wider society limiting the behavior of others, but you err in distinguishing between “immutable factors” and mere personal preference, A libertarian — a true one — does not make that distinction. He does not “allow” people to be (for instance) Black, but forbid them to go shoeless.

    The difference between a libertarian and a libertine is that a libertarian recognizes the right of an individual to live exactly as he or she wishes while a libertine chooses to exercise that right. A well-functioning libertarian society should be expected to contain a considerable number of libertines, and an honest libertarian would celebrate their existence even if his “aesthetic preferences” are the opposite of theirs.

    Railing against the nanny state while simultaneously being a “nanny blogger” is not libertarianism.

  30. @LarryInNYC – interesting approach to a strawman, you say that they are X, that a ‘real’ believer of X believes Y, then you criticize Y which has nothing to do with the arguments of the person you’re criticizing. So, ok.

  31. You know someone has lost the argument when they insist of “real” status, you’re not a real X unless you do Y. Which is usually a prelude to rejecting something or someone. Common on both the right and left, who like to define X as a prelude to destroying it, from RINOs to gender.

  32. The right wing is hilarious. Don’t you dare ask us to wear a mask to protect other people, but of course you should kick people off flights for showing a bit too much leg. If you lot are all about individual freedom, then allow people to have their own freedom. Support a woman’s right to choose in all regards.

    Truth is, most of you just want people to follow your own personal preferences, and there’s zero principle or philosophy behind it.

  33. I bet if I dressed that way, and it was 20-30 years ago when I was NOT 57, and boarded the plane, it wouldn’t have been an issue. Why? Because I”M WHITE.

    There, I said it.

    As a former high school counselor, I saw bias on a daily basis when girls were sent to my office for clothing violations, skirt too short, shorts too short, spaghetti strap tops (the horror!), and they were NOT the high school cheerleaders with THEIR spaghetti strap tops and short shorts with their cheeks hanging out but the unpopular girls, the girls from poor families, the girls with no influential relatives on the school board or in admin.

    Seriously. It’s because she’s black. Someone’s bias got in the way of their better judgement.

  34. It doesn’t matter whether I approve of her clothing. Her nipples are covered and I don’t see her butt. Do I think she could have dressed differently? Sure. But does she have to because I think that? NO.

  35. Dari – why does it matter to you if her nipples are covered or not? Surely she should be free to dress as she wants, and you are free to look away if you don’t like it?

  36. She could be covered a little more. Some things that work for the beach don’t work other places.

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