It Turns Out To Be A Very Bad Time For An Airline To Issue Its Own Cryptocurrency

Northern Pacific Airways is promoting that its Flycoin frequent flyer currency “is honored to be named one of PhocusWire’s Hot 25 Travel Startups for 2023.” Because what could be more right now with FTX imploding; crypto exchange Gemini – founded by the Winklevi – facing pressure; Terra and Luna showing that stablecoins aren’t so stable; and 3AC collapsing?

Blockchain as a technology can be extremely useful for generating trust, which is incredibly important for economic transactions. Blockchain will matter a lot especially in lower-trust societies but also to allow unknown players to act with trust which expands markets and makes them more contestable.

But this is the worst possible time to be trying to go mainstream with a new cryptocurrency, especially magic beans like FlyCoin.

Naturally the project began last year when it actually still seemed like a good idea to issue your own digital coins. The way I saw it best described is,

  • You issue 1 billion shares in your house
  • You sell 1 share to your spouse for $1
  • Now the market value of your house is $1 billion, and you can borrow against it
  • Only with the digital equivalent, there’s not even a house

All of the crypto-enthusiast criticisms of fiat money working this way, too, are basically true as far as they go. But there’s both more user demand and confidence for dollars and euros (and to some extent even pounds) and there’s a lender of last resort. This summer the lender of last resort on crypto was… FTX. Whether it was just trying to prop up companies with exposure to its own tokens (not wanting the value of its own collateral to plummet) or trying to bring customer deposits onto its own platform to ‘borrow them’, just a few months ago it seemed like there was the digital equivalent of the Fed operating out of the Bahamas, and now there’s not.

Of course Northern Pacific began with the idea of flying Boeing 757s between the mainland U.S. and Asia, via Anchorage, before pivoting to flying between the U.S. and Mexico before shifting again towards Asia in part because of a new joint venture they’re entering into with Northern Marianas Airways of Saipan. Meanwhile they’re being sued for trademark infringement by BNSF.

Starting with skepticism about a cryptocurrency right now isn’t a good place for an issuer to be, but that’s no worse than where they start with the airline itself. Flycoin is not Ethereum.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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  1. […] There is a magic beans in a box element to frequent flyer programs, but there’s truth to the argument that this is also true of U.S. currency, Euros, and other fiat money. They have value because we believe they do and we can exchange them for things of value as a result. But it’s that intermediary step – the value in exchange – which is ultimately the difference between Dinars and Dollars, and between MileagePlus miles and FlyCoin. […]

  2. […] Long Island Iced Tea Corp. rebranded as Long Blockchain Corp and then got delisted by NASDAQ but that was 2017, followed by the SEC delisting them entirely. It turned out to be a pump and dump scam. Saying “business + blockchain” seemed to peak in 2021, indeed it turns out that this is a bad time for an airline to be minting its own magic beans as a frequent flyer currency. […]


  1. Frequent flyer miles are one of the oldest cryptocurrencies. And a way more reliable storage of value than these b.s. stablecoins. Sorry to tell the shallow get rich quick crowd, but FF miles aren’t gaining value.

  2. Any exchange that won’t let you offload your crypto isn’t worth trusting. Basically, I feel, for me, that anything other than Bitcoin isn’t worth jacking with. I have other crypto holdings but I don’t trust it as I do Bitcoin.

  3. Also not surprising that the head of FTX is a demorat donor. Seems that ANYONE associated with the demorat machine are being outed as corrupt/criminal/evil scum.

    Well,as they say, “Birds of a feather….”

  4. Is their a shortage of competent attorneys out there? A minimal name search would have quickly evidenced Northern Pacific was a thriving Class 1 railroad over 100 years old until merged into the Burlington Northern (1970), which merged with other freight railroads, culminating with its merger with the Santa Fe; thus, creating BNSF.

    Speaking of cryptocurrency, is that how Congress refers to being scammed by Amtrak to make a significant multi-million dollar payout to keep operations running, despite Amtrak terminating experienced operating and maintenance crews; now, still unable to keep its scheduled trains consistently running?

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