I’m currently at Frequent Traveler University, which I’ve described as being like a Star Wars convention for frequent flyers.

That’s just mild self-amusement. Virgin America, on the other hand, goes there.

Leave it to Virgin America to invoke the holy trilogy (yes, sadly, there were movies beyond the first three).

To them, a transcontinental flight is indeed far, far away and they’ll give you double points — that count towards status — if you >register and then book and fly transcon flights between April 29 and June 11.

Oh no, they di’int..

And they want the 4th to be with you.

You can be a ruler of your galaxy when you fly far away with us on May 4, 2014, and take a #StarWarsSelfie on a Virgin America flight dressed as your favorite Star Wars character. The best photo could win Jedi Status for the year, plus a Star Wars swag bag. Flying a different day? You can still celebrate the fourth by tuning into our Ewok Cam at 1 p.m. PDT.

You’re going to have to moral choice, as a frequent flyer independent contractor, whether to take on this project.

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