New Atari Video Game Hotel Chain Starts Construction This Year

Atari is planning to build a video game hotel in Phoenix. Construction is set to begin mid-year.

If all goes well there are plans to expand hotel locations to Austin, Chicago, Denver, Las Vegas, San Francisco, San Jose, and Seattle. That would give Atari a chain of 8 properties offering “retro favorites as well as modern touches.”

These include both virtual and augmented reality games, an eSports studio, and Atari gaming centers in addition to traditional meeting spaces, food and beverage outlets and a gym. In a nod to modern work-play trends there will be co-working spaces – and even a movie theater.

When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for. Let’s face it, how cool will it be to stay inside an Atari?!” said Napoleon Smith III, producer of the Teenage Mutant Ninja Turtles film franchise reboot.

Atari isn’t just the retro 2600 gaming console I played Pong, Asteroids, and Centipede on as a kid (or the Atari 800 and 130XE personal computers of the same era). They’re shipping a new gaming console system starting in March, the VCS – a modern twist on a nostalgia device that is even sold in a package bundled with a joystick.

About Gary Leff

Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel - a topic he has covered since 2002. Co-founder of frequent flyer community, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »

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