Air Canada started off with arguably the best top elite tier in the world. They had a competitive award redemption program. A decade ago it was best in North America. A series of devaluations and the addition of fuel surcharges changed that, though it remained competitive because of even greater devaluations by U.S. airline programs.
The program was disjointed because the elite program was separate from – and owned by a different company, even – redeemable mileage earning and burning. Air Canada re-acquired their Aeroplan frequent flyer program, and they’ve announced plans for relaunching it November 8.
There are some great new features of the program. On the whole it seems like the program is better. There are, however, some features not to like or wish were better.
