It’s been a year since Air France started service under the ‘Joon’ brand. There are various reports that Air France is either considering killing Joon, or has already made a decision to do so. Getting rid of it could reduce complexity and serve as a bargaining chip with the carrier’s pilots.
Pretending that it’s really a different brand for millennials was just silly. It was created by consultants who think millennial means “no money, doesn’t care about comfort, and is into marketing buzz.”