For a company invested in being an experiential brand outside of hotel stays, trying to earn a revenue premium by ‘helping you be a better you’ through acquisitions live Miraval and Exhale Spas, Hyatt has been behind its competitors in offering experiences outside of its hotels through its loyalty program.
More options are better, and it’s worth giving these a scan. There isn’t the exceptional value, scale, or true scarcity to the bulk of these experiences. But some of them are going to be interesting, and the value per point is fair though not outsized.