In Marriott’s earnings call yesterday Arne Sorenson laid out his thinking on the loyalty program that will combine Marriott, Starwood, and Ritz-Carlton in 2019.
The only thing from Sorenson’s remarks that worries me is that they’re driving down the cost of the program for hotels, although no doubt that’s a part of how they get properties on board with program changes they’re planning to announce in the coming months.