Now Air France KLM Flying Blue has formally announced details of its new program which goes into effect April 1, 2018. And they’re both convoluted and I expect destructive of value — but we don’t yet know how destructive.
Reportedly Flying Blue has a goal with their changes of increasing revenue from the program by 15%. They’ve revealed that while they sometimes talk about 31 million members of the program, there are 15 million active members that can be communicated with and about 1.5 million elites, and that all members redeem about 400,000 award tickets per year.