Introducing the Latest and Most Innovative Business Class Seat

Jun 16 2015

In general I find the best business class seat to be reverse herringbone like that offered by Cathay Pacific, American (and US Airways), Delta (on not enough routes), and EVA Airways. You get both privacy and comfort with all-aisle access.

There’s a new concept from B/E Aerospace, not yet installed in any aircraft, that’s certainly interesting — that it’s too limiting when you try to manage all functions through just the seat. There’s greater adjustments possible for more uses.

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When Members Get Under the Skin of Loyalty Program Fraud Teams

Jun 14 2015

Earlier I wrote about loyalty program fraud discussions that take place at the major programs and how they often prioritize the wrong things and start out with a ‘blame the customer mindset’ even when it is against the interests of their own program.

But I don’t want to leave the impression that all members behave reasonably towards these programs and that it’s only hackers that loyalty executives ought to worry about.

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Why Earning British Airways Status Makes No Sense (Even for Brits and NYLons)

Jun 14 2015

British Airways has devalued their mileage in a major way. They’ve built a system that rewards paid full fare business and first class passengers who want to redeem their miles for short haul economy. They’ve made status harder to earn. And the truth is that once you earn it, it isn’t very valuable.

Indeed, even a British Airways Gold member who primarily flies BA and lives in London even would likely be better off flying the airline but crediting their trips to American AAdvantage.

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Loyalty Program Fraud Working Groups Too Often Hate Members and Refuse to Look in the Mirror…

Jun 14 2015

I’ve been around several ‘loyalty fraud’ discussions recently amongst airline and hotel loyalty program executives. Fraud by members is a huge topic of conversation for loyalty programs these days.

And I’ve figured out that there are really four kinds of loyalty program fraud. And programs are focusing on the wrong ones. They think their members are out to get them, even though they write the rules… and too often are themselves the ones committing the fraud.

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