JP Power is out with its 2016 ranking of hotel loyalty programs and media seems to be taking it at face value without digging into the methodology — they report the rankings without understanding that it’s garbage in, garbage out. And that’s dangerous, as illustrated by industry site Skift:
“Interestingly, the Starwood Preferred Guest program, beloved among frequent travelers, ranked near the bottom, and it’s never fared well in past J.D. Powers’ reports. So, why is it so admired, and why does Marriott want it so badly?”