American Express created ‘Small Business Saturday‘ – the last Saturday of November – in 2010. This used to come with big marketing spend on cardmembers whether discounts or bonuses. Underlying the effort is an attempt to underscore that American Express is accepted broadly. They want small businesses to know they can accept American Express, and consumers to know that small businesses do.
This year’s Small Business Saturday features a pop up lounge in New York – for Platinum Card® from American Express and Centurion cardmembers only: Platinum House.