While other hotels are closing, with no transient business, Swiss luxury hotel brand Le Bijou is setting up “quarantine apartments” based on what they’re learning about guests needs – in-room meals and COVID-19 testing, a private gym, access to medical care.
Le Bijou’s CEO says he noticed a drop off in three night bookings, but green shoots in the form of 14-day stays. He learned these were guests quarantining from the SARS-CoV-2 virus. And he realized there was an opportunity to stay in business by meeting guest needs. Some people are appalled.